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Why You Need To Advertise On Facebook. Chapter 1 

January 19, 20244 min read

Why You Need To Advertise On Facebook

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Here is a preview of the first section of our eBook on Facebook advertising.

1. From Grandma's Knitting Circle to Newsfeeds: The Unexpected Facebook Boom

2. Beyond Likes and Shares: The Power of Connecting with Real People

3. Mobile Mania: Why Reaching Customers on Their Phones is Essential

4. Attention Spans & Short Scrolling: Capturing Eyes in a Digital Age

5. No Phone Numbers Needed: The Magic of Facebook Messenger Leads

6. Goodbye Cold Calling, Hello Warm Engagement: Building Relationships Online

Part 1: The Facebook Awakening

Chapter 1. 

From Grandma's Knitting Circle to Newsfeeds: The Unexpected Facebook Boom

Grandma Knitting

Remember a time when Facebook was the domain of teenagers and young adults, a digital playground where selfies reigned supreme and news traveled faster than a cat video? Well, fasten your digital seatbelts, because the social media landscape has undergone a seismic shift, and the unlikely culprits are Grandma and Grandpa.

The unexpected outbreak of COVID-19, with its social distancing mandates and prolonged lockdowns, threw the world into disarray. While the virus wreaked havoc on many aspects of life, it also inadvertently triggered a digital revolution of sorts. With physical connections severed, the yearning for human interaction found solace in the virtual realm, and Facebook, the once-youthful platform, experienced a surge of activity unlike anything it had ever seen.

Enter the seniors, those seasoned veterans of life who had previously viewed Facebook with a healthy dose of skepticism. Suddenly, the platform became their lifeline, their bridge to the families they could no longer physically embrace. Grandmothers, once content with their knitting circles and afternoon tea, were armed with smartphones, diligently learning the art of video calls and mastering the intricacies of Messenger. Grandfathers, who previously considered a Facebook post a foreign language, were now avid news scrollers, sharing memes and engaging in online debates with their grandchildren.

This wasn't just a heartwarming trend; it was a demographic tsunami. According to a 2021 study by Pew Research Center, the number of Facebook users aged 65 and above grew by 47% between 2016 and 2020. This influx of seasoned users wasn't just passive browsing either; they were actively engaging, sharing, and connecting. Facebook groups dedicated to recipes, gardening tips, and even grandchildren's school plays saw a meteoric rise in membership, transforming into vibrant online communities.

The implications for businesses were clear: a vast, untapped audience ripe for the picking. Suddenly, the Facebook advertising landscape looked like a goldmine. Businesses that previously focused on younger demographics had to rethink their strategies, tailoring their content and messaging to resonate with this new, silver-haired audience.

And resonate it did. Reports from across the globe showcased a surge in sales and profits for businesses that embraced this shift. Online retailers offering home improvement supplies saw a boom as seniors tackled DIY projects during lockdown. Travel agencies offering virtual tours of exotic destinations witnessed an unexpected surge in bookings from adventurous retirees. Even local bakeries experienced a spike in online orders as Grandma sought to indulge her grandchildren with fresh cookies, sent with a virtual hug via Facebook Messenger.

The COVID-19 pandemic may have been a dark chapter in human history, but it inadvertently led to a heartwarming and unexpected shift in the digital world. Facebook, once a platform for selfies and cat videos, became a beacon of connection for a generation yearning to stay close. This digital migration has opened up a world of opportunity for businesses, proving that sometimes, the most unexpected demographics can hold the key to unlocking massive success.

So, the next time you scroll through your Facebook feed and see Grandma sharing a meme about gardening or Grandpa reminiscing about his youth, remember, it's not just a technological marvel; it's a testament to the enduring power of human connection, even in the face of unprecedented challenges. And for businesses, it's a golden opportunity to embrace the unexpected, adapt their strategies, and tap into a market that's waiting to be engaged, informed, and delighted.

This, my friends, is the legacy of the unexpected Facebook boom. It's a story of resilience, connection, and the power of a platform that, against all odds, brought Grandma and Grandpa into the digital fold, proving that sometimes, the most unexpected journeys lead to the sweetest destinations.

Now, the story is far from over. This chapter is just the beginning. In the next chapter, we'll delve deeper into the secrets of Facebook advertising and how you can leverage this unexpected boom to unlock massive profits for your business.

Stay tuned, and let's continue to explore the exciting world of Facebook advertising, where Grandma's knitting circle just became your next marketing goldmine.

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Isaac Lewin

Isaac Lewin is the Chief Marketing Officer for iConic System. He has a wealth of experience in in Sales, Marketing, Automation, and Web Development. He's also the proud owner of a cat named, "Theo."

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