Blog Posts

blog image

Why You Need To Advertise On Facebook. Chapter 3

February 04, 20244 min read

Why You Need To Advertise On Facebook


Facebook Box

Here is a preview of the first section of our eBook on Facebook advertising.

1. From Grandma's Knitting Circle to Newsfeeds: The Unexpected Facebook Boom

2. Beyond Likes and Shares: The Power of Connecting with Real People

3. Mobile Mania: Why Reaching Customers on Their Phones is Essential

4. Attention Spans & Short Scrolling: Capturing Eyes in a Digital Age

5. No Phone Numbers Needed: The Magic of Facebook Messenger Leads

6. Goodbye Cold Calling, Hello Warm Engagement: Building Relationships Online



Chapter 3.

Mobile Mania: Why Reaching Customers on Their Phones is Essential

cell phone


Remember the days of clunky desktops chained to desks, the sole gateway to the vast digital world? In that bygone era, websites were static landscapes, ads flashed on monitors, and the closest thing to mobile marketing was a catchy jingle on the radio. But those days are as distant as dial-up internet and payphones. Today, the digital landscape is mobile-first, dominated by the ubiquitous handheld device that's become our window to the world: the smartphone.

And for businesses, ignoring this mobile revolution is like setting up shop in the middle of the desert without a single signpost. Your potential customers are glued to their phones, scrolling through newsfeeds, browsing products, and making purchases with just a few taps. They're on the go, on the couch, on the bus – everywhere except chained to a desktop.

So, the question isn't whether you should reach customers on their phones; it's how, and why it's absolutely essential for your business survival.


The Allure of the Mobile Maze:

Statistics speak louder than words, and the numbers paint a clear picture of mobile dominance:

95% of American adults own smartphones. (That's practically everyone you want to reach!)

70% of all internet traffic originates from mobile devices.

57% of online shopping happens on mobile platforms.

These numbers aren't just trends; they're a tidal wave reshaping the way we interact with the world, including the way we shop and consume. We're no longer tethered to desktops; we're digital nomads, navigating the online world with our smartphones as our compass.

But it's not just about statistics. Mobile is more than just a device; it's a mindset. It's about instant gratification, impulsive decisions made in the palm of our hands. We research, compare, and buy – all within the confines of our screens. This fast-paced, impulsive nature of mobile users demands a different approach to marketing.


Optimizing for the Micro-Moment:

Mobile marketing isn't about shoving static ads down users' throats. It's about understanding the "micro-moment," the fleeting intention that arises during their mobile journey. Are they browsing recipes while cooking dinner? Show them a quick and easy dish they can whip up. Are they stuck in traffic? Offer them a local coffee shop deal for a caffeine pick-me-up.

The Mobile-First Manifesto:

To truly thrive in the mobile age, businesses need to embrace a "mobile-first" mentality. This means:

Mobile-optimized websites: Ditch the clunky desktop layouts and embrace responsive design websites that adapt seamlessly to any screen size. A frustrating mobile experience is a surefire way to drive customers away.

Mobile-centric Facebook Ads: Facebook is a mobile powerhouse, and your ads need to reflect that. Optimize your ad formats for mobile screens, prioritize engaging visuals, and craft concise messaging that resonates with on-the-go users.

Social proof and reviews: Leverage the power of social proof by displaying customer testimonials and positive reviews on your mobile platforms. This builds trust and entices users to take the next step.

Location-based targeting: Use the power of GPS to target users based on their real-time location. Offer them deals or promotions relevant to their surroundings, making your brand instantly relevant and accessible.

Chatbots and instant messaging: Embrace the power of chatbots and instant messaging platforms to provide immediate customer support and answer questions directly on their phones.

The Bottom Line: Mobile is the Future

Ignoring mobile is like living in the pre-internet era. It's a gamble you can't afford to take. By embracing the mobile revolution, you're not just reaching customers on their preferred device; you're entering their micro-moments, becoming a part of their lives, and offering them solutions that fit seamlessly into their on-the-go world.

So, ditch the desert-store mentality and light up your mobile presence. Make your website a mobile haven, craft Facebook ads that speak to the fast-paced mobile mind and utilize the power of location and instant communication to bridge the gap between your brand and your customers.

The future is mobile, and the businesses that adapt will be the ones who thrive. Remember, your phone-wielding customers are out there, waiting to be engaged, informed, and delighted. Are you ready to meet them where they are?




facebook advertisingfacebook adsfacebookselling on facebookhow to get sales on facebookhow to grow on facebookunderstanding facebook
blog author image

Isaac Lewin

Isaac Lewin is the Chief Marketing Officer for iConic System. He has a wealth of experience in in Sales, Marketing, Automation, and Web Development. He's also the proud owner of a cat named, "Theo."

Back to Blog

We Do Everything For You!

Our pledge to 'do everything for you' extends beyond mere assistance; we will setup and manage everything for you. This commitment signifies that we take on the responsibility of managing all aspects of the process, leaving you free to focus on what matters most to you.

What Can Iconic System Do For Your Business?

The Iconic System effortlessly facilitates the marketing, selling, and online delivery of your products, ensuring seamless fulfillment of all your business needs.

Everything You Need in One Convenient Location!

Arrows Down

Iconic System Is…

Your Website

Creating a website or launching a blog used to be a tedious process. What once took a significant amount of time and effort to design and develop can now be done for you!

With Iconic System, you can...

  • Get ready for lightning-fast page loading speeds, translating to a substantial increase in conversions and sales.

  • Our fully customizable drag-and-drop page builder is user-friendly, making it accessible to individuals of all computer skill levels.

  • Choose from a wide selection of stunning page templates, each designed for you to effortlessly insert your content and make your website stand out with a simple flip of the switch.

Iconic System Is…

Your Online Store

Whether you're selling ebooks, training courses, or a range of handcrafted organic soaps, a seamless and rapid checkout process is essential for your success.

With Iconic System, you can...

  • Effortlessly upload products, images, videos, and descriptions with just a single click!

  • Create a high-converting checkout page in a matter of minutes, all without the need for coding or programming.

  • Boost your order value by taking advantage of our customizable 1-click upsells, downsells, and order bumps!

Iconic System Is…

Your Membership Site

Listen up, recurring revenue is the key to a thriving online business, and the most effective way to achieve this is through a membership site.

With Iconic System, you can...

  • Establish a flourishing subscription-based business for a consistent monthly revenue stream, free from the hassle of constantly acquiring new clients.

  • Effortlessly upload training videos and content in minutes without the need for expensive external video software.

  • Foster and fortify your community by unlocking and delivering fresh content directly within the membership area.

Iconic System Is…

Your CRM

Attracting customers to your store is a positive step, but retaining those customers is paramount when it comes to achieving substantial business growth.

With Iconic System, you can...

  • Enhance brand relationships and monitor your customers' progress in real-time.

  • Automate funnels based on customer behavior to drive engagement and conversions.

  • Gain detailed insights into your customers' preferences, empowering you to create products that cater to their specific needs.

Iconic System Is…

Your Email Marketing

Implementing email marketing for customer follow-ups is a pivotal strategy for scaling your online business to new heights.

With Iconic System, you can...

  • Effortlessly craft and send email broadcasts, promotions, or new offers to your audience.

  • Develop and conduct split tests on email automations tailored to customer behavior.

  • Enjoy premium email deliverability support to ensure your messages reach your customers' inboxes.

Iconic System Is…

Your Analytics

Data reigns supreme. Without it, you might end up crafting inappropriate offers for the wrong audience, leading to a waste of time and resources.

With Iconic System, you can...

  • Gain comprehensive insights into the performance of your funnels with real-time reporting.

  • Monitor key metrics like open rates, click-through rates, page conversion rate, average cart value, and more.

  • Track your students' progress as they navigate through your digital courses.

Platforms We Replace

Replace your current platforms with Iconic System – that's all you need.

Send us your login and we’ll take care of the rest. Your account manager will import your existing pages/website over to iconic System.

Privacy Policy | Terms Of Service | Contact Us

This site is not a part of the Facebook website or Facebook, Inc. Additionally, this site is not endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.

Privacy Policy | Terms Of Service | Contact Us

This site is not a part of the Facebook website or Facebook, Inc. Additionally, this site is not endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.